For the most effective ad of Q1, the winner is…

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For the most effective ad of Q1, the winner is…

Posted 02 April 2012 - 08:18 PM (#1) Bogdi

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Group: Administrators
Posts: 1,192
Joined: 05-October 10
LocationUK
Device Size:7-Inch Original
Device Model Number:GT-P1000
Android Version:2.3.6 Gingerbread

Advertising analytics firm AceMetrix reviewed the best and worst advertisements on the market for the first quarter of 2012.

When the results were tabulated, the Samsung Galaxy Note’s The Best of a Phone and a Tablet ad took first place!

Considering the quarter included heavyweight contributions from several other industry giants during the Super Bowl, Grammy Awards and the Oscars, this is a well-deserved honor.

Based on a scale of 0-950, which includes scores on creative attributes such as relevance, persuasion, watchability, information, attention, and other categories, Samsung scored 686 points, well ahead of Doritos’ Slingshot Baby and M&Ms Just My Shell commercials, which tied for second spot, each with 671 points.

“Samsung’s top-ranked ad was particularly brilliant because it conveyed innovation and information without a narrator,” AceMetrix CEO, Peter Daboll, said.

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Galaxy Tab Model : 7-Inch Original
Galaxy Tab Number : GT-P1000
Android Version : 2.3.6 Gingerbread